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Service That Keeps Equipment Performing: A Conversation with Dale Adams

With more than 20 years of experience in technical service and equipment operations, Dale Adams has seen firsthand how service, parts support and long-term performance define the real value of cleaning equipment. As General Manager – Service & Operations at PowerVac, Dale plays a critical role in keeping customer equipment running across Western Australia.

Insights from the Field

FROM TRADE BACKGROUND TO POWERVAC

Can you tell us about your background and what led you to join PowerVac?

I hold a Restricted Electrical Licence and have over 20 years’ experience in technical service and equipment operations. Before joining PowerVac, I managed workshops and mobile service teams across different industries.

In 2005, I joined PowerVac because it was a company that valued service, parts support and long-term equipment performance. It felt like a natural fit for my technical background and leadership experience.

A LONG-TERM PERSPECTIVE

You’ve been with PowerVac for over 20 years. How has the business — and the industry — evolved during that time?

I started in July 2005, so it’s been more than 20 years. Over that time, I’ve seen big changes in technology, equipment ranges and customer expectations. Those long-term relationships — with customers, suppliers and our internal team — are a big part of why we can deliver consistent and reliable support.

LEADING SERVICE OPERATIONS

What does your role as General Manager – Service & Operations involve, and where does your expertise sit?

As General Manager – Service & Operations at PowerVac, I oversee all business operations related to service delivery and parts support. My responsibility includes ensuring our workshop and mobile on-site service fleet are running smoothly, that our parts availability is strong, and that we deliver timely support to customers across the Perth metro area.

My expertise lies in combining technical trade-skills with operational oversight, so we keep our equipment service performance high and customer satisfaction strong.

 

Dale’s Top 3 Tips for Choosing the Right Machine

1. Look beyond the machine — consider service and parts support

Reliable local servicing and spare parts availability are critical to keeping equipment running and minimising downtime.

2. Choose equipment that suits your environment and usage

The right machine depends on how often it’s used, where it operates, and the demands of the site — not just price or features.

3. Prioritise long-term performance over short-term cost

Well-supported equipment with proven durability delivers better value over time than cheaper machines with limited backup.

WHAT DRIVES THE WORK

What do you enjoy most about your role, and what keeps you motivated day to day?

What I enjoy most is the variety. One day we’re repairing a ride-on scrubber, the next we’re diagnosing a vacuum fault or supporting a customer with a pressure washer.

FIRST IMPRESSIONS THAT LASTED

When you first joined PowerVac, what stood out to you about the business?

When I first joined PowerVac, one of the things that stood out to me was the strength of the service infrastructure—how the business committed to mobile on-site repairs throughout the metro area and had a serious workshop capability.

Over the years, that has proved to be a foundation of our value-proposition, which I appreciated early and have seen become more important with time.

LOOKING AHEAD

What are your key priorities for the year ahead?

My priorities for the coming year are to continue strengthening our service systems, improving our parts support and upskilling the team to keep pace with new technologies and equipment types.

We are also focused on expanding our equipment offering and deepening supplier relationships so we can continue to provide customers with choice, reliability and strong ongoing support.

INDUSTRY CHALLENGES

What do you see as the biggest challenge facing the cleaning equipment industry today?

One of the biggest challenges in our industry is the influx of low-cost imported machines and robotic equipment that may come without adequate spare-parts backup or local support.

This puts pressure on service providers to maintain quality and reliability for customers who expect full support, while competing in a market with increasing choice and variable service standards.

WHAT SETS POWERVAC APART

From your perspective, what truly differentiates PowerVac from competitors?

PowerVac stands apart because we are focused on full-service support, parts availability and broad equipment choice—not just selling machines.

We support all machine makes and models and maintain close supplier relationships, which means we can back what we sell and respond quickly. That level of commitment to parts and service differentiates us in the market.

 What’s the most important lesson you’ve taken away over the past 12–18 months?

Over the past 12-18 months I’ve learnt a key lesson about scale and culture: moving from a family-owned mindset into being part of a larger corporate environment has highlighted how important it is to maintain our local service values even as we benefit from broader resources.

The lesson is: growing and becoming more efficient should not come at the cost of responsiveness, team culture or customer focus.

Connect with Dale on LinkedIn here: https://www.linkedin.com/in/dale-adams-40ba43205/

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